Course description

Participants in a digital marketing course leave with a thorough understanding of the different digital marketing channels and strategies. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and analytics are some of the subjects covered in this training. Participants will learn how to create and implement efficient digital marketing plans that increase traffic, lead generation, and revenue. Participants will receive practical experience in developing and putting into action successful digital marketing campaigns through exercises and case studies. Marketing specialists, business owners, and anyone else who wants to remain current on the newest trends and techniques in digital marketing should take this course.

What will i learn?

• Upon completion of this unit, you should be able to translate some of the key marketing and business models that will help to shape your digital marketing strategy
• review the history of digital marketing to give some perspective to your digital strategic plan
• describe online market presence, segmentation and the 4 Ps of marketing and their implications for digital marketing
• discuss the opportunities and risks of integrated digital marketing
• outline an approach to developing a digital marketing plan
• explain the key digital marketing activities needed for competitive success